Clinical Excellence & Professional Training for Dr Katy Jackson

Following a referral from Heather at Sage Strategy, I collaborated with Dr Katy Jackson to design and build a professional digital home for her practice. Dr Katy Jackson is a specialist focusing on trauma, ADHD, and the mind-body connection; she required a website that could bridge the gap between sensitive clinical care and high-level professional consultancy and training.

My role was to design a strategic, accessible, and conversion-focused Squarespace site that serves both individual patients and professional organisations, while ensuring the platform is ready for future digital product scalability.

What I Delivered for Dr Katy Jackson:

Strategic Layout & User Experience (UX) I developed a comprehensive site structure designed to guide two distinct audiences. By advising on layout and content hierarchy, I ensured that users looking for clinical support and those seeking professional training could find relevant information quickly and intuitively. The design focuses on clarity and engagement, providing a professional yet welcoming experience.

Visual Identity & Logo Refinement As part of the design process, I updated her logo to better suit her evolving business needs. This included implementing a new, refined colour palette and updated wording to reflect her transition into specialised training and consultancy. This ensured her visual brand was as modern and authoritative as the clinical services she provides.

Specialised Clinical & Training Sections I structured and designed dedicated content for her Clinical Services, focusing on complex areas such as trauma, ADHD, and women’s health. Simultaneously, I developed a Training & Consultancy hub to showcase her webinars and workshops. This section was built with future-proofing in mind, allowing for easy integration of e-commerce and pre-recorded content.

Systeme.io Setup & Future-Ready Funnels To support the long-term growth of her consultancy, I set up a Systeme.io account and built out the initial funnels. This infrastructure is ready to be activated the moment she begins releasing webinars and digital training. By preparing these funnels in advance, we ensured that the transition from a service-based model to a scalable digital product model will be technically seamless.

Copywriting Liaison & SEO Optimisation Content is critical in the clinical space. I acted as a liaison with the copywriter, Hannah, to refine and structure the website copy. I managed the keyword integration and flow optimisation, ensuring the technical clinical language remained engaging for readers while being fully optimised for search engine visibility and AI-ready discovery.

Visual Curation & Technical Setup To ensure the site felt credible and empathetic, I curated a visual palette that reflects the somatic nature of her work. I blended high-quality, royalty-free imagery with Dr Katy’s professional brand photography. I also managed the end-to-end technical setup, including domain registration, DNS configuration, and platform integration.

Strategic Outcome

Through this collaboration, Dr Katy Jackson now has a digital presence that reflects the depth of her expertise. The site successfully balances the empathy required for clinical practice with the authority needed for professional consultancy. With a scalable structure, a refreshed visual identity, and a Systeme.io funnel foundation already in place, her website is now a powerful tool for acquisition, ready to grow alongside her training and e-commerce ambitions.