Roxify WordPress Website Refresh
Five years after launching her original site with me, Roxy returned with a clear need: her business had grown, her services had evolved, and her website no longer reflected who she was or how she worked. It was time for a refresh, not just a facelift, but a realignment.
The Challenge:
Her site felt outdated and misaligned with her current offerings.
Key information was scattered or missing, especially around pricing, testimonials, and FAQs.
She wanted a more intuitive, professional experience for visitors, without losing the warmth and personality of her brand.
My Solution:
I guided Roxy through a strategic refresh that honoured her growth while making her site more accessible, informative, and conversion-ready.
Visual Identity Update:
Swapped in her new logo and colour palette to reflect her evolved brand.
Content Realignment:
Rewrote key sections (Home + How I Work) to match her voice and current services.
Replaced the “What I Do” section with a dynamic FAQ format, answering client questions across six service pages.
New Pages for Clarity & Trust:
Prices & Packages page to clearly outline her offerings.
Testimonials page to showcase client feedback and build credibility.
Gift Voucher Integration:
Added a simple manual form to support her new gifting option.
SEO & Accessibility:
Every new page was optimised for search engines, included alt text, and followed accessible layout principles.
Testimonial
“I have been working with Karen for the past five years (she developed my first website), and she has always been a pleasure to collaborate with. When it came time to refresh my website, I had plenty of ideas but no clear way of implementing them. Karen took the time to understand my vision, translated my ideas into a professional design, and brought them to life in a way that truly works for my industry and clients. She has a real talent for turning concepts into practical, effective solutions, and I couldn’t be happier with the results.”
Roxanna Holdstock - Roxify
Original Creation of Roxify WordPress Website
Roxy approached me with a vision for a user-friendly website to maintain her brand's identity. Together, we streamlined the content, and I guided her on how to manage updates independently. The result was a WordPress site with several key features:
Responsive Design ensures that the website looks great on all devices, including desktops, tablets, and mobile phones.
Contact Forms: Makes it easy for potential clients to get in touch.
Service Listings: Offers detailed descriptions of the services provided.
Photo Gallery: Highlights before-and-after photos of projects to showcase the transformations achieved.
Testimonials: Features reviews from satisfied clients, emphasizing positive feedback and experiences.
SEO Optimisation: Enhances the website's ranking in search engine results, boosting visibility.
Social Media Integration: Links to the business's social media profiles, fostering connectivity and engagement.
I continue to manage the hosting and server maintenance, ensuring the website runs smoothly and efficiently.
This website was created using the Flourishing Framework package.
Video Runthrough of the Website
Testimonial
“Karen has helped me since the launch of my website and I can’t thank her enough for all her help and expertise over the years. I’m a complete technophobe and really needed guidance/advice on setting up and managing my website. Karen presented me with website formats that she felt would suit my business and I chose one to use. We had lots of communication over layout, content, photos etc and I found her expertise in this area such a godsend! Karen's knowledge and approach have been paramount and clients often comment on how user-friendly and informative my website is. Karen is quick to respond and help where needed so working with her is an absolute dream. Thanks so much, Karen for all you do and continue to do to help my business flourish. I wouldn't hesitate to recommend her services.” - Roxanna Holdstock - Roxify