A Grounding Squarespace Home for Lisa Lawton Rituals
Lisa Lawton, a Senior Yoga Teacher, Breathwork Instructor, and EFT practitioner with over a decade of experience, needed a dedicated business website to act as her "digital shop front". Working primarily in West London and online, she wanted to clearly structure her main service areas (In-Person Classes, Kids Yoga, and Breathwork) into a calming, professional space that reflects her mission of helping busy women and mothers regulate their nervous systems.
I designed and built a mobile-first, scalable Squarespace (v7.1) website, implementing technical SEO, legal compliance foundations, and integrated automated scheduling to boost client conversions.
The project at a glance
Platform
Squarespace (v7.1)
Integrations
Cal.com (Automated scheduling), Squarespace Email Campaigns (Newsletter)
Branding & Design
Existing logo and colour palette integration with a mobile-first responsive approach
SEO & Strategy
Site-wide SEO, custom 404 page, Google Search Console connection, and GDPR/Privacy Policy setup
A considered experience, across every screen
What I Delivered for Lisa Lawton Rituals
Strategic Page Structure & Navigation
Built a focused 6-page site (Homepage, About, Contact, In-Person Classes, Kids Yoga, and Breathwork) designed to clearly guide visitors to their specific areas of interest without feeling overwhelmed.
Cal.com Scheduling Integration
Replaced manual booking with an embedded Cal.com integration on the Contact page, allowing clients to seamlessly book discovery calls and private 1:1 sessions based on Lisa's specific availability.
SEO & Technical Foundation
Implemented foundational onsite SEO, including site-wide titles, custom meta descriptions for all core pages, alt text for key images, and connected the site to Google Search Console for ongoing performance tracking.
Email Marketing & Newsletter Setup
Integrated Squarespace Email Campaigns and added a newsletter sign-up block to the homepage, enabling Lisa to build her community and prepare for future digital product launches, like her "7 Rituals - 7 Days" course.
Collaborative Content Management
Worked closely with Lisa using shared Google Docs to map out her website copy step-by-step, ensuring her authentic voice, personal story, and professional accreditations shone through in the final build.
A grounding digital home that books clients and grows her community, so Lisa can focus on her teaching.
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