Rebecca Yin approached me in September, ready to evolve her photography side hustle into a fully-fledged business. She needed clarity on legal setup, confidence in compliance, and a more polished online presence to attract family photography clients. Her existing SmugMug website had potential but lacked strategic structure, branding consistency, and conversion-focused content. After a free discovery call, I developed a detailed, paid proposal to guide her through business setup, website optimisation, and launch preparation — all tailored to her £500 budget.

Despite platform limitations and the complexity of legal compliance, the project was completed within the agreed timeframe, resulting in a compliant, client-ready business with a cohesive online presence.

What I Delivered for Rebecca Yin Photography:

Legal & Compliance Strategy Session I led a focused 1–2 hour video call to walk Rebecca through the essential legal and regulatory steps for setting up her business as a Sole Trader. We covered:

• Legal structure implications, including personal liability and business operations.

• HMRC registration thresholds, Self-Assessment timelines, and record-keeping best practices.

• GDPR responsibilities and ICO registration, including a live walkthrough of the process via screen share.

This session gave Rebecca the clarity and confidence to move forward compliantly.

Comprehensive Research Documents To support Rebecca beyond the call, I created two tailored guides:

• Financial Management: Advice on setting up a business bank account and choosing accounting software, with UK-specific recommendations.

• Insurance: A breakdown of essential coverage types for photographers, including equipment and liability, plus a list of UK providers.

I also provided a Business Setup Checklist and a Business Plan template to support her planning and growth.

SmugMug Website Optimisation for her website, Rebecca Yin Photography. Rebecca had already invested in SmugMug, a platform well-suited to photographers. I enhanced her existing site to better reflect her brand and convert visitors into clients:

• Branding Integration: Applied her custom logo, colour palette, and fonts for a cohesive visual identity.

• UX & Navigation Review: Improved site structure and clarity, including a rewritten “About” page to highlight her story and approach to family photography.

• Services Clarity: Refined service descriptions with visual examples and benefits.

• Strategic CTAs: Added clear prompts like “Book Your Family Session” and “View Portfolio” to guide user action.

• Portfolio Curation Advice: Helped Rebecca select and organise her strongest family photography work.

• SEO Review: Maximised SmugMug’s built-in SEO features for better discoverability.

• Social Media & Google Business Profile Integration: Strengthened links and branding across platforms.

We also discussed platform limitations — such as the lack of a booking system and blogging functionality — and how to navigate them strategically.

Social Media & Local Launch Strategy To support Rebecca’s public launch, I delivered:

• Canva Templates: Branded social media assets for posts and banners, designed for easy reuse.

• Custom Content Calendar: A realistic posting schedule with pre-planned ideas tailored to her availability.

• Google Business Profile Setup: Guided optimisation with compelling visuals, service descriptions, and local keywords.

• Local Marketing Brainstorm: Explored leaflet distribution, community partnerships, and launch week strategies to build excitement and attract ideal clients.

Rebecca Yin Photography now has a legally compliant foundation, a polished online presence, and a clear roadmap for growth. She can confidently attract clients, manage her business, and build momentum — all without the overwhelm. This comprehensive project was completed with my Launchpad package.