The Challenge
Heather already knew what good looked like: she had seen three of her own clients' sites through with me. Her own project was different. She was moving away from her previous consulting model towards a slower, more focused "stillpoint" approach, and her old website no longer said who she was or how she worked.
The new site had to explain an unfamiliar methodology clearly enough that visitors understood it on a first read, and then make the next step easy, whether that was booking a one-to-one session or a workshop, or signing up through one of her lead generation funnels. It also had to bring her new visual brand, developed with Antonia of Renard & Fable, into Squarespace without losing any of its calm.
Behind the scenes, everything from the domain move and email to privacy compliance needed to be handled so the switch from her old identity felt seamless. Most importantly, Heather wanted to own the result: a site she could confidently update and grow herself, rather than one she would need to come back to me for every change.
The Solution
Strategic Website Design & Setup
Developed a fully responsive website with a dedicated "About Me" section to establish credibility, implemented a custom 404 error page, and managed the full domain setup for a smooth transition from her old digital identity.
Advanced Service & Store Integration
Built a dedicated Services Overview and detailed product pages to act as a strategic hub, clearly articulating the value of her introductory offerings and methodology.
Systeme.io Funnels & Custom Embeds
Designed and built lead generation funnels using Systeme.io, creating custom embeds within Squarespace for a high-conversion, frictionless signup process that keeps users fully immersed in the brand.
Conversion-Focused Contact & Scheduling
Integrated Calendly to allow clients to seamlessly book one-to-one sessions and workshops directly, alongside a custom contact form to streamline general enquiries.
On-Site SEO & Technical Compliance
Performed standard on-site SEO to rank for relevant business strategy terms, ensured the site met modern accessibility standards, and managed the implementation of Privacy and Cookie policies.
Professional Infrastructure & Brand Collaboration
Handled Google Workspace email setup for cohesive communication and worked closely with designer Antonia of Renard & Fable to ensure strict brand consistency across typography and colour palettes.
Client Empowerment & CMS Training
Delivered the site with the guidance and confidence necessary for Heather to take the reins. She has since independently updated and evolved the website into its current iteration, The Stillpoint.
