Clinical Excellence & Professional Training for Dr Katy Jackson
Following a referral from Heather at Sage Strategy, I collaborated with Dr Katy Jackson to design and build a professional digital home for her practice. As a specialist focusing on trauma, ADHD, and the mind-body connection, Dr Katy required a website that could bridge the gap between providing sensitive clinical care and offering high-level professional consultancy and training.
My role was to design a strategic, accessible, and conversion-focused Squarespace site serving both individual patients and professional organisations, built specifically to support future digital product scalability.
The project at a glance
Platform
Squarespace
Systems & Funnels
Systeme.io (Account setup and initial funnels for webinars/digital training)
Branding & Copy
Logo refinement, custom colour palette, and collaborative copywriting process (with Hannah)
SEO & Strategy
Keyword integration, AI-ready discovery, domain registration, and DNS configuration
A considered experience, across every screen
What I Delivered for Dr Katy Jackson
Strategic Layout & User Experience (UX)
Developed a comprehensive site structure designed to intuitively guide two distinct audiences: patients seeking clinical support and professionals seeking specialised training.
Visual Identity & Logo Refinement
Updated her logo, implemented a refined colour palette, and adjusted brand wording to ensure her visual identity was as modern and authoritative as the clinical services she provides.
Specialised Clinical & Training Sections
Structured dedicated content for complex clinical services (trauma, ADHD, women’s health) alongside a future-proofed Training & Consultancy hub for webinars and workshops.
Systeme.io Setup & Future-Ready Funnels
Set up a Systeme.io account and built out the initial funnels, ensuring the technical infrastructure is ready to be activated the moment she begins releasing digital training.
Copywriting Liaison & SEO Optimisation
Collaborated with copywriter Hannah to refine site copy, managing keyword integration and flow optimisation to ensure the technical clinical language remained engaging, search-engine visible, and AI-ready.
Visual Curation & Technical Setup
Blended high-quality, royalty-free imagery with Dr Katy’s professional brand photography to reflect the somatic nature of her work, while handling all end-to-end technical setups.
A website as warm for clients as it is credible for organisations, with a funnel already in place to grow.
What the client said
“It is so lovely to provide a genuinely positive review! I worked with Karen to create and redesign my website. I felt supported and contained throughout this period - which can often feel so overwhelming. She was absolutely brilliant. She took time to completely understand the brief and then broke the whole process down into manageable steps, with help and accountability along the way. She also provided detailed instructions for me to manage things on my own.”
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