Roxify – Original Build, Five-Year Refresh & a Move to a Static Site
Roxy was one of my very first clients. Five years after launching her original website on the Flourishing Framework with me, she returned for a comprehensive refresh to realign her digital presence with her evolved offerings.
Most recently, I moved her site off WordPress to an ultra-fast static site with a modern content editor. It gives her all the functionality she needs, with greater speed and none of the security headaches that come with PHP and WordPress plugins.
The project at a glance
Platform
WordPress (Flourishing Framework) ➔ Static Site with a modern content editor
Services
Original Build + 5-Year Strategic Refresh + Static Site Migration
Features
Dynamic FAQ format, Gift Voucher integration, Prices & Packages page
A considered experience, across every screen
What I Delivered for Roxify
ORIGINAL BUILD
Original Build Legacy
Built responsive pages, contact forms, service listings, photo galleries, SEO optimisation, and social media integration.
FIVE-YEAR REFRESH
Visual & Content Realignment
Updated logo and colour palette, realigned core sections (Home, How I Work), and converted static text into a dynamic FAQ format.
FIVE-YEAR REFRESH
New Pages & Features
Created dedicated Prices & Packages and Testimonials pages, plus a simple manual form for gift vouchers.
STATIC SITE MOVE
WordPress to Static Site Migration
Moved every page from WordPress to a static site with a modern content editor, so Roxy keeps the everyday editing she needs without PHP, plugins or their constant security updates. The move was completed two days before CVE-2026-109618 and CVE-2026-109619 were announced, so there were no concerns for her site or hosting when they were.
STATIC SITE MOVE
Top Mobile PageSpeed Scores
At launch, Google PageSpeed Insights scored the mobile site 99 for Performance, 96 for Accessibility, 100 for Best Practices and 100 for SEO, and it passed 2/2 agentic browsing checks for AI agents.
One of my first clients, now on a faster, safer site she can still update herself.
What the client said
“I have been working with Karen for the past five years (she developed my first website) and she has always been a pleasure to collaborate with. When it came time to refresh my website, I had plenty of ideas but no clear way of implementing them. Karen took the time to understand my vision, translated my ideas into a professional design, and brought them to life in a way that truly works for my industry and clients. She has a real talent for turning concepts into practical, effective solutions, and I couldn't be happier with the results.”
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