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Static Website Creation & Business Setup for Canine Trails Kent

Jess approached me in March 2025 as she launched her new dog walking business in Kent.

Using my Foundation Fix Package, my role was to build an ultra-fast, budget-friendly static website alongside comprehensive business setup advisory, to get her venture off the ground legally and successfully.

The project at a glance

A considered experience, across every screen

The Get In Touch section on a laptop, with contact details beside a message form asking for dog information
The Our Walking Services section on a phone held on a lap, showing a Solo Dog Walk at £20 per hour
Canine Trails Kent home page on a desktop monitor, with the heading Every Dog Deserves An Adventure over a woodland trail

The Project Story

The Challenge

As a young entrepreneur, Jess needed an affordable digital presence that wouldn't incur ongoing monthly hosting costs, while still allowing her to secure a Google Business Profile and gain local visibility.

She wanted a practical, cost-effective first step to establish her brand before eventually investing in a larger custom build. Starting a business for the first time also meant getting the essentials right from day one: the right business structure, HMRC and ICO registration, banking, insurance and contracts.

The Solution

  1. Static Website Creation

    Built a fast, cost-effective static website to eliminate ongoing monthly CMS fees while establishing immediate, professional digital credibility for her new venture.

  2. Local SEO & Lead Capture

    Implemented targeted local SEO optimisation to attract nearby dog walking clients, alongside a streamlined contact form designed to collect essential details and route them seamlessly via email.

  3. Social & Google Profile Integration

    Connected her business social media platforms and guided her through the complete setup and verification process for her Google Business Profile to boost local search visibility.

  4. Legal & Financial Advisory

    Provided extensive guidance on business structure, HMRC registration, and ICO data compliance to ensure she met key legal requirements from day one.

  5. Operational Setup Support

    Advised on the best business banking options, accounting software, and essential insurance and contract protections to safeguard both her and her clients.

Why Choose Canine Trails Kent, listing GPS tracking, a fully equipped van and DBS checks, on a laptop as someone types
The Canine Trails Kent home page on a phone held beside a cup of coffee

A professional, low-cost foundation with local visibility, so Jess could launch with confidence and room to grow.

What the client said

“Karen has helped me so much since I started my business in March 2025. She is so knowledgeable about the starting steps required when setting up your own business. She has also created me an amazing website which highlights the best parts of my business and helps people get in contact with my easily. She has helped me with so much when it comes to my finances and promoting my business. Highly recommend if you are a new business looking for someone to give you helpful information and an incredible website.”
Jess, Canine Trails Kent

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