From WordPress Optimisation to a Full Squarespace Migration for Neon & Co
Jacqui initially approached me to niche her virtual assistant business, then operating as Neon VA. In our first project, we focused on optimising her existing WordPress website: clearing outdated content, improving mobile responsiveness, and refining her SEO to attract her ideal audience. As her business evolved into specialised corporate services under the new brand "Neon & Co", she returned for a second phase. She needed an easier platform to manage her growing business independently, prompting a full migration.
I delivered a multi-phase digital transformation: first optimising her WordPress (Elementor) site to test her new niche, then migrating her entirely to Squarespace, adding seamless booking and automated social proof.
The project at a glance
Platform Transition
WordPress (Elementor) ➔ Squarespace
Phase 1 (WordPress)
Title tags, meta descriptions, content niching, and mobile responsiveness
Phase 2 (Squarespace)
Full platform migration, domain/email setup via Cloudflare, and rebranding
New Integrations
Cal.com (Scheduling), KOG Review Widget, Newsletter Signup
A considered experience, across every screen
What I Delivered for Neon & Co
PHASE 1
WordPress Optimisation & Niching
Overhauled her initial WordPress site by clearing out old content, creating new service pages (HR Support, Operational Support), integrating social media, and using Elementor for visually appealing layouts.
PHASE 1
Foundational SEO
Updated all page title tags, crafted compelling meta descriptions, and integrated strategic keywords into page headings to boost early search rankings.
PHASE 2
Squarespace Migration & Rebrand
Guided the brand transition from "Neon VA" to "Neon & Co", migrating the website to Squarespace to give Jacqui a significantly more intuitive, user-friendly backend.
PHASE 2
Cloudflare & Domain Migration
Recommended and supported the move to Cloudflare for domain and email hosting, ensuring a cost-effective setup and smooth backend transition.
PHASE 2
System Integrations (Cal.com & Reviews)
Embedded Cal.com to enhance the booking process with direct CTAs, and integrated the KOG Review Widget to automatically display Google reviews, building immediate trust with corporate clients.
A niche tested, a brand relaunched, and a site Jacqui now runs herself.
What the client said
“Karen supported with refreshing my website. The whole process was seamless and handled so professionally. Karen offered guidance and suggestions that helped me with my plans. I wasn't always the best at managing my deadlines but she also kept me on track - would definitely recommend - THANK YOU!!!”
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