Ongoing SEO Updates, Accessibility & Feature Expansion for Evolve Mind & Body
Alana initially approached me to enhance her online presence and improve her website's performance. Working on a flexible technical and creative hourly rate, our collaboration has become an ongoing partnership. We focus on resolving user experience bottlenecks, improving search visibility, and seamlessly integrating external systems as her business evolves. Recently, this included expanding her site to feature affiliate products and integrating the KOG Review Widget.
My role is ongoing technical Squarespace support, focusing on SEO optimisation, mobile accessibility, third-party system integrations (PracticeHub, Facebook), and custom feature additions (Affiliate Pages, KOG Review Widget).
The project at a glance
Platform
Squarespace
Integrations
PracticeHub (Booking), Facebook (Booking CTA), KOG Review Widget
SEO & Accessibility
Title tags, meta descriptions, keyword-rich headings, image alt text & media compression
Service Model
Technical and Creative Services Hourly Rate (Ongoing)
A considered experience, across every screen
What I Delivered for Evolve Mind & Body
SEO Optimisation
Consistently updated page title tags with relevant keywords, enhanced meta descriptions, and optimised page headings to boost and maintain organic search visibility.
PracticeHub & Event Integration
Resolved PracticeHub online booking errors and set up website pop-ups to promote group events, providing Alana with a step-by-step guide for future independent updates.
RECENT UPDATE
KOG Review Widget Integration
Replaced manual review gathering with the KOG Review Widget (powered by Trustmary), an automated system that pulls Google reviews directly onto the Squarespace site to effortlessly build social proof.
RECENT UPDATE
Affiliate Sales Hub
Designed and built a dedicated page to feature and sell affiliate products, diversifying her revenue streams while maintaining brand consistency.
Accessibility & Site Speed
Added descriptive alt text to all site images, resized media to reduce file size, and significantly enhanced the responsiveness of the mobile layout.
Collaborative Content Updates
Streamlined the revision process by collaborating on proposed text and keyword changes via Google Docs before live implementation, ensuring clarity and alignment.
A fast, accessible site that keeps growing with her: new revenue, automated reviews and frictionless booking.
What the client said
“Karen has been such a great resource! She is clear and concise in her communication and very knowledgeable and effective with the tasks she undertakes. Would highly recommend.”
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